How Undercover Filming Revealed a Multi-Million Pound Timeshare Scheme

Prosecutors have labeled it as one of the largest deceptions of its type in the Britain.

A total of 14 defendants have been convicted for their part in a £28m plot to swindle in excess of 3,500 vacation property investors.

The affected individuals were desperate to exit long-standing timeshare contracts and sought out support.

The majority were in the age range of 60 and 80. Over 500 of them parted with over £10,000, and one individual paid in excess of £80,000.

Those targeted were faced high-pressure sales meetings continuing for six hours. They were financially worse off, possessing valueless fake "points" and continued to be locked into costly holiday ownership agreements they often use.

The Company At the Heart of the Fraud

The firm at the heart of the scheme was the organization in question. They took customers' funds to support the owners' opulent lifestyle of prestigious schooling, luxury homes and personal aircraft.

The individual at the head of the firm, the main defendant, was handed a seven and a half year sentence in January for conspiracy to defraud.

Recently, his wife Nicola was among the last group to receive sentencing.

She received a two-year long deferred imprisonment at the judicial venue after confessing to illegal fund handling.

This has been a extended wait and marks a major victory for the victims who came forward, the law enforcement and the Crown.

The Way the Investigation Was Initiated

The first knowledge of the firm emerged during the that particular year. I was working in the research department of a broadcasting service, producing investigative programmes.

A colleague mentioned that his mum had inherited the ownership of a holiday property in the Spanish coast and, after years of holidays, had started seeking to get out of the contract.

It is important to recall how common vacation properties had evolved with British holidaymakers in the last decades of the 20th century.

Timeshares permitted families to use the identical property every year, or trade their weeks with additional holders who had properties in alternative destinations. About 600,000 holiday enthusiasts seized that opportunity.

The initial boom was accompanied by a many stories about dishonest operators fraudulently marketing units. They were regularly featured on public interest TV programmes.

The standard vacation property deal locked buyers for many years.

In that period, those holders who had enjoyed their guaranteed place in the sun for decades were getting older, and a significant number were looking to wave goodbye to their timeshares.

Several had declining mobility and couldn't get to their properties. Some just believed they'd enjoyed sufficient use from them. And a portion had deceased, in many cases leaving their heirs to take over the deals - along with their yearly fees and maintenance fees.

The Investigation Unfolds

It was at this point the relative had found herself. She browsed the internet for solutions and came across SMT, a firm whose digital platform promised to get her out of her contract.

Yet, having submitted funds and booked a meeting with them, her relatives smelled a rat.

Further research showed many victims saying they had submitted funds and received no benefit from the service. In fact, they had lost money. A lot of it.

The investigative unit began investigating what was occurring. It soon emerged that there were questionable operators active in the vacation property industry.

One lawyer had hundreds of individual complaints preparing to take action against the company.

Reporters contacted individuals who had engaged the company and they collectively described identical situations. They believed the company would purchase their timeshare away from them but when they went to a consultation (for which they made an advance payment) they were told there was no potential buyers.

Rather, they were persuaded - actually compelled - to commit further cash investing in "the firm's incentive scheme", associated with the outfit's parent company, Monster Travel.

What exactly these were was somewhat vague. They seemed similar to a form of credit, offering cheaper vacations and amenities and retail offers.

And they were reportedly "exchangeable with fellow investors, eventually.

Investing money up front now would lead to an future return that would cover the company's charges and result in the investor with a gain, released finally from their pesky contract.

Too good to be true? Indeed, it was.

A 'Bait-and-Switch Scam'

If these accounts were true, this was a large-scale fraud.

The technique is termed a "deceptive marketing."

Someone - here the company - "attracts the customer by promoting a particular product but then to say that's not available, pushing the client in the direction of another, inferior offering.

Such practices are unlawful. Equipped with all the testimony we had assembled, we argued to covertly record one of the organization's sessions.

This takes dedication, work, and strong justifications for why this is the exclusive approach to gather the information required to confirm deceptive practices.

Once authorized, our compact group set up a meeting with one of the organization's staff in the location.

Pretending to be a potential client wanting to get his mum out of her timeshare contract|holiday ownership agreement

Amy Ortiz
Amy Ortiz

Elena Voss is a digital strategist and content creator with a passion for helping others build successful online ventures.